ZAMPOLLO
London, June 28-29 2012
Conference Organisers
Keynote
Morgane Gaye
Dr. Morgaine Gaye looks at food and eating from a social, cultural, economic, trend, branding and geo-political perspective. Her work involves consulting to food companies, developing new products and ideas; writing articles/ trend reports for PR and ad agencies; giving public, university and corporate lectures on specific food trends, developing new ideas for TV and doing research on all elements of the eating experience from mouth-feel to olfactory perceptions. She is currently presenting a series on CH4 called The Home of the Future.
Keynote
Brendan Walker
Brendan Walker is often described as “the world’s only Thrill Engineer”. He originally trained as a military aeronautical engineer, before researching and teaching in Interaction Design at the Royal College of Art. Brendan now runs Aerial - a design practice specialising in the creation of tailored emotional experience, with clients such as The Science Museum, Merlin Entertainment, and Disneyland Paris. Brendan is also a Senior Research Fellow in the Mixed Reality Laboratory at the University of Nottingham, and a reg- ular contributor and presenter on TV.
Can The Food Stall Survive Saran Wrap? A Comparative Study of Supermarkets and Wet Markets in Hong Kong and New York City. Katharine Schub
The Ceramic Vessel as an Object of Identity. Kate Wilson
Food, Disability and Design. Gianni Renda, Blair Kuys
Formation, Evolution and Dissemination of a Food Practice: “Tomato Bottling”. Koray Gelmez
Unpacking the Pastoral Food Package: Myth Making in Graphic Design. Anna Kealey
“We just keep on getting wrong consumer research results” - A case study on new product development failure on convenience food sector. Toni Ryynänen, Annaleena Hakatie
Insight, ideation and implementation for easy open packaging. Birgitte Geert Jensen, Helle Antvorskov
Synaesthesia. Fabio Scotto di Clemente
Nourishment: a meeting of cooks. Inês Laranjeira, Adriano Rangel
ARCHITECTURAL MEALSCAPES. A paradigm for Interior Design for Food. Tenna Doktor Olsen Tvedebrink, Anna Marie Fisker, Poul Henning Kirkegaard
Applying intercultural markers obtained from cooking in the design process. Miguel Bruns Alonso, Oscar Tómico Plasencia, Johanna Kint
Culturally-specific Product Design for Serving Traditional Persian Breakfast to University Students. Reyhaneh Sanei
Designing emotional triggers for food experiences. Ricardo Yudi Akiyoshi, Filipe Campelo Xavier da Costa
Bokantú: re-contextualizing traditional recipes of the Caribbean coast of Colombia. Tania Delgado, Lía Reyes, Ana Linda Monroy
Getting Healthier: Creating interactive cooking tools for kids. Manon Spermon, Miguel Bruns Alonso
Food, design, users: how to design food interaction modes. Beatrice Lerma, Cristina Allione, Claudia De Giorgi, Silvia Bruno, Barbara Stabellini
Persuasive Food Design: A Toolkit for Cultural Triggers. Maryam Heidaripour
Aquaculture fish products – cooking strategies to increase its acceptability. Marcos C, Dias M, Viegas C, M Guerra
Designing food for young adults – increasing vegetable consumption using the sous vide method to enhance sensory appeal. Marcos C, Viegas C, Oliveira V, M Guerra
Food culture and the landscape through art: A comparative dissertation between Italy and Australia. Andrea Bosio
Design for the Next-Food©. An alternative approach of Food Design focused on social and system innovation. Loredana Di Lucchio
Food Design and Well-being: a research into cooking behaviour and well-being to guide designing for behaviour change. Joanne Lin
Systemic Design in AgroFood Sector: EN.FA.SI project. Silvia Barbero, Paolo Tamborrini
Communicating Through Food: An Analysis of the Design of the Covers of Cuisine Magazine as they relate to the Development of Gastronomic Identity in New Zealand. Suzanne Bliss and Dr Frances Joseph
Jane Jacob and Designing Diversity: Investigating Gastronomic Quarters and Food Courts of Shopping Malls and Vitality of Public spaces. Harpreet (Neena) Mand, Steani Cilliers
Best Taste by Design: An approach to rapidly satisfy consumer preferences. Jingwei Tan*, Jiani Tang*, Declan Kelly, Qi Zhou, Jettie Hoonhout
Agriculture prototypes: A design experiment of sustainable open fields in China. Francesca Valsecchi, Serena Pollastri, Yongqi Lou
Nasal Nostalgia – Performativity in Food Experience Design Research? Anne Krefting
Why Use Design Philosophy in Culinary Arts Education? Richard Mitchell, Adrian Woodhouse, Tony Heptinstall and Justine Camp
Lunch event
By Blanch & Shock
We believe that every plate of food is in some sense designed, whether toward the simple end of provid- ing nourishment, or in the case of more elaborate food, to meet some aesthetic goal, perhaps focus- ing on finesse in flavour, texture, or visual appeal.
For much of the history of cooking, the parameters of this design have been set through fairly straight- forward manipulation of ingredients; to borrow a humble phrase from one of our favourite chefs: ‘playing with fire and water’ . Harnessing fire, either in its pure form or mediated by the technology of a stove, remains the cornerstone of cooking, and a lifelong learning process.
Recent decades have seen the game change. A wealth of new ingredients now abounds which are seemingly decontextualised from our usual sense of food coming from the land, the rivers and the seas. Food additives have long been used by the food industry in mass-production, and are latterly widely available to restaurants and caterers, and to the domestic market. Many of these ingredients are derived from raw materials with culinary uses, but reach the cook in the form of powders, resembling salt or flour. Additives provide the cook with an expanded array of techniques, allowing functional and aesthetic improvements, and increasing the potential to innovate. Along with the uptake of these new ingredients comes an increased interest in the scientific processes behind cooking, an area of research that serves both industry and gastronomy.These practices are at the core of much of our work, but we feel that certain questions are rarely posed in this context:
What is the common ground between large-scale industry and gastronomy’s use of additives and scientific process?
What are the different design motivations of different areas of the food industry, from individual restaurants to multinationals?
What might each party learn from the other?
This lunch presents the one of the first menus in a new strand of research posing these and further questions concerning our food industry. Our intention is to build on our links with chemists whose research addresses the problem of the mass pro- duction of food, hoping to further develop a fruitful dialogue.
Ingredients
Food additives give modern cooks control over the design of their food in ways that have only recently been explored outside of mass-production, and a fraction of restaurant kitchens. We have classified additives into categories by function. This list is not comprehensive, but represents our current interest in these ingredients: Colourings; antioxidants and preservatives; emulsi- fiers, stabilisers and thickeners; anti-caking agents, anti-foaming agents, humectants; sweeteners; flavourings; flavour enhancers.
Our use largely comprises antioxidants, emulsifiers, stabilisers, thickeners, and sweeteners. We use processed colours, flavours and flavour enhancers infrequently, preferring to work with the existing flavour and appearance of primary ingredients. The remaining categories are largely concerned with the performance of a product over lengthy storage, which is rarely applicable to our cookery.
About Blanch & Shock
Blanch & Shock is a design studio and catering company based in South London, England. We design and cook bespoke menus using carefully sourced seasonal British ingredients, inspired by the technology and processes of modern cookery.
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The daily bread
Alina Dorsch
Made in Mongolia
Imke Tschentke
Food-objects as Models of Cultural Evolution
Adriana Ionascu
Seasweet Project T
amara Cotelo Velo
3-Qués Café Dessert: ready-to-eat cream of coffee
Vivian Janeth Barreto-Palacios, María Del Mar Casas Moreno and Gabriel Sevilla Gómez
Honey Moments
Florin Alexa-Morcov
Nearness and Revealing: The Edible Veil of the Sensible Being
Andrzej Pytel and Marissa Lindquist
From the hollow to the handle
Andreas Fabian
Aphrodisiac, a sensual eating experience
Ido Garini
Food: a language we all speak? How can “sustainability-minded”community projects better engage diverse audiences?
Fan Sissoko
Cook and Connec
Jens Pohl, Diana Schneider, Maria Lobisch, Caroline Timm and Philipp Hosp
Structural Food: research and design in the classroom environment.
Pedro Reissig
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From Eat-scape to urban places
ChotimaAg-Ukrikul
Drawing Hospital Foodscapes - proposal for an improved Interior Design for Food in a Danish hospital ward
Tenna Doktor Olsen Tvedebrink, Anna Marie Fisker, Poul Henning Kirkegaard
Ssssssh watch and listen... Social media mining for assessing food experiences without asking questions
AnnetHoek
Happy finger food: a new portuguese food system design
Ligia Afreixo, Francisco Providencia, Teresa Franqueira
Food processing impact on nickel uptake highlighted in certain cereal and bakery products. Conception of immunometric nickel detection method.
Adrian Bartos and Joanna Leszczynska
How can interdisciplinarity of food, design, architecture and pedagogy affect children’s eating habits and food preferences?
Anna Marie Fisker, Hafdis Sunna Hermannsdottir and Mai Brink Rasmussen
Designing new artifacts: food experience and historic cultural approach
Sonia Massari